Forrester’s Research Director Martin Gill explains the true meaning of digital transformation in this podcast. “Digital transformation has come to mean so many things that it’s almost meaningless. Companies have automated call centers, digitized sales channels, and catered to mobility — but does that really count as transformation? The answer is no. Digital isn’t a channel — and transformation isn’t a project. The fundamental purpose of digital transformation is not to digitize an existing state but to reimagine an entirely different business model that habitually places technology at its core.” Link