John Brandon Elam published an article, “Define Your Term or Stop Using Them” with the subtitle “Why the smartest-sounding people in the room are often contributing the least.”
The fundamental unit of business value isn’t data. It isn’t AI. It isn’t any specific technology. It’s the decision. Everything else is infrastructure in service of making better decisions more consistently. But here’s the thing: if you can’t define the terms you’re using, you can’t define the decisions you’re trying to improve. And if you can’t define the decisions, you’re not optimizing anything. You’re just adding complexity and calling it progress. Link
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