Alexa, Amazon’s virtual assistant that powers Amazon’s Echo, is a tool insurance companies are using to leverage voice recognition and increase their value to their customers. Liberty Mutual offers its customers the option to use Alexa to get an auto insurance quote estimate through voice interaction with Liberty Mutual’s Guestimator tool. It also offers actionable advice on common home and auto queries. Insurance carrier Aviva uses Alexa to answer questions about insurance and regards Alexa as the future of their customer interactions. Safeco introduced an insurance advisor skill for Alexa, allowing customers to simply ask Alexa around 100 common customer questions about insurance policies. Safeco is also looking to offer customized insurance products directly via Alexa. Source: Insurers Can Benefit from Natural Language Processing produced by SAPIENS.