Alan Trefler, Pegasystems: “I have the privilege of talking with many of the world’s largest and most successful companies about critical digital transformation projects, and I hear some common themes that even the most advanced organizations find challenging — good ideas aren’t fully realized, “quick win” projects become drawn out – and even abandoned – or technology doesn’t generate the intended results. Why? Here are some common issues: 1) Custom coding for each channel; 2) Focusing on automating tasks instead of outcomes; 3) Creating an unintentional digital gap between the front and back office.” Read more