Five Guiding Principles for a Digital Transformation

Despite more than 20 years of business digitization history, only 28% of established companies have successfully digitized. Jeanne Ross from MIT Sloan suggested five guiding principles to get started on a real digital transformation:

  1. Don’t hand off responsibility for your digital transformation to your IT unit. This is a business transformation. If you think IT can make it happen, the game is over!
  2. Do engage IT leaders in defining your vision and mapping your initiatives
  3. Bring in professional help
  4. Be persistent and patient
  5. Prepare to co-create with customers. Read more
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