“While Leo Tolstoy’s War and Peace is a critically acclaimed story of life, love, and loss, for even the most avid bookworms the thought of reading this lengthy tome from start to finish is more of a millstone than a milestone. Indeed, at 1,225 pages (that’s over 587,000 words) it’s a book that many people talk about but very few have actually read or finished.
The big data analytics narrative is similar. While this ground-breaking technology is firing the imagination of Supply Chain and Revenue Management professionals everywhere, most of them seem to be ‘talking the talk’ rather than actually ‘walking the walk’.” Read more at this article written by David Simchi-Levi.