Here is a quote from Stefaan Lambrecht‘s post: “Instead of process-centric orchestration with embedded decisions, design a decision-centric orchestration, driven by a coherent integrated decision model.” In the more detailed article “Decision-Centric Orchestration: The Next Competitive Advantage“, he demonstrates this statement by considering the lifecycle of a travel claim handling service for a travel insurance company. Probably, “Choreography” is likely the better fit here than “Orchestration“. Link