“Does having a working optimization model guarantee business impact? The uncomfortable answer is no. You can follow every best practice, deploy on the latest technology, and satisfy every stakeholder requirement, and still fail to drive the outcomes your company needs.

Why? Because optimization is a means to an end, not the end itself.

Today, we’re stepping back to see the bigger picture: Decision Intelligence. This is the framework that places optimization within the broader context of engineering decisions that lead to desired outcomes and then operationalizing those decisions in systems that ensure the intended actions are actually taken.” Link See also