John Hagel published the article “Navigating from the Industrial Age to the Contextual Age“:  “Context is becoming more and more central to value creation. If we don’t pay attention to the circumstances surrounding a person or an event, we’re unlikely to understand how to create the greatest personalized value. Those who are most insightful and adept at understanding context, will likely be those who create the most value, both for customers and for themselves.” The article explores the many dimensions of Context and lists the actions which should we be taking to generate value. Link