“Gone are the days when we could assume that application, bureau and master file data would be enough to automate client decisions! We now see a rich array of data sources used in automated decisioning—whether it be click-through data, or even “tone of voice” data collected during calls.” “Sometimes our clients are so close to their problems that it’s hard for them to find the best solutions. An outsider can bring a unique perspective and new insights into tough challenges to help ensure competitiveness.” Meet FICO’s Decision Heroes