Measuring Customer Loyalty Index and Using It to Make Smarter Sell/Buy Decisions

customerloyaltyI thought DMCommunity readers will be interested to listen this informal presentation given by a real-world Data Scientist without pseudo-scientific references. One of my long-time colleagues, Igor Elbert today is VP of Data Science at Tapad. Previously he applied predictive and prescriptive analytics at and Barnes & Noble tracking movements of millions of items across the supply chain for major brands. Igor is pushing innovative data analysis to new frontiers. – JF

His other presentations:

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